Talitha Armstrong

Represent premium liquor brands at promotional events, tastings, and activations across various venues. • Engage consumers with product knowledge, brand storytelling, and interactive experiences. • Collaborate with event staff, sales teams, and venue managers to ensure smooth execution of marketing activations. • Maintain a professional and approachable presence while promoting responsible alcohol consumption. • Adapt messaging and style to suit different environments, including bars, liquor stores, and private events.

• Established and successfully operated WaterPype, a high-end hookah service catering to weddings, corporate events, and private parties. • Built a loyal customer base by offering customizable hookah experiences, including a wide range of premium flavors. • Collaborated with event planners and clients to provide personalized services tailored to specific themes and environments. • Oversaw all business operations, including vendor relationships, marketing strategies, team management, and client service. • Implemented strict safety and hygiene protocols, including the use of temporary plastic tips and appropriate attire for staff. • Directed growth and branding efforts, including website development and marketing strategies. • Conducted market research to stay ahead of industry trends and introduce new flavors and services.