Lisa Patel

Executed over 300 trade shows/conferences and over 1000 events

throughout the United States. Managed multiple programs as a market

manager for different brands.

Education

Bachelors Business Degree w/minor in Information Systems

2008 Queens University Charlotte, NC

Summary

Highly driven and results-oriented promotional marketing specialist with 15 years of progressive experience in brand

activation, market management, and client engagement within diverse industries, including healthcare, energy, beverage,

and automotive. Proven ability to develop and execute innovative promotional strategies, build and manage high-

performing teams, cultivate strong client relationships, and drive brand visibility and sales. Expertise in event planning

and execution, budget management, staff training and supervision, and fostering impactful consumer interactions.

Titan Medical | Promotional Director | [2017] – [2019] (2 years)

• Spearheaded all aspects of promotional marketing initiatives, directly impacting brand awareness and product adoption

for a leading medical company.

• Built and mentored a team of Brand Ambassadors, ensuring consistent and effective brand representation.

• Collaborated closely with business owners to conceptualize, plan, and execute a wide range of promotional events.

• Successfully negotiated event budgets, maximizing ROI and resource allocation.

• Drove creative development for supplement promotions, aligning with brand messaging and target audience.

• Managed end-to-end internal logistics for promotional activities, ensuring seamless operations.

• Oversaw on-site execution of events, ensuring a positive and engaging consumer experience.

• Managed and motivated event staff to achieve promotional objectives.

Polestar- All Electric Car Company | Product Specialist | [Jan 2021] – [Aug 2022] (2 years)

• Delivered exceptional customer service through personalized vehicle deliveries and comprehensive product

walkarounds at customer residences.

• Provided in-depth vehicle information and addressed customer inquiries, fostering a positive brand experience.

• Maintained strong client relationships with the dealership, ensuring seamless communication and collaboration.

• Facilitated the delivery of Polestar vehicles to notable local personalities, enhancing brand prestige.

5-Hour Energy | Market Manager | [Jan 2022] – [Oct 2024] (2 years)

• Cultivated and maintained strong relationships with over 500 convenience store locations, significantly enhancing

product visibility and increasing sales.

• Recruited, trained, and supervised a team of Brand Ambassadors to effectively promote the 5-Hour Energy brand.

• Executed strategic merchandising initiatives to optimize product placement and drive consumer purchase.

• Actively worked on product placement strategies within retail environments to maximize brand exposure.

Jägermeister | State Market Manager | [Feb 2024] – [Current]

• Directed promotional marketing activities across three distinct markets, managing a team of over 100 Brand

Ambassadors.• Provided leadership and guidance to a Market Specialist, fostering a collaborative and high-performing team

environment.

• Built and nurtured strong client relationships, ensuring alignment on promotional goals and execution.

• Maintained consistent communication and collaboration with sales representatives to maximize market penetration.

• Managed expenses and expectations by reaching all KPI’s set forth for the program

• Cultivated and strengthened relationships with over 100 key on-premise accounts, including bars and restaurants while

scheduling events for the BA team to reach sales goals

• Managed complex logistical operations across three markets, ensuring timely and efficient resource allocation.

• Oversaw the recruitment, hiring, and training of Brand Ambassadors within the assigned territories.

Skills:

• Brand Activation

• Event Planning & Execution

• Budget Management & Negotiation

• Team Leadership & Management

• Staff Training & Development

• Client Relationship Management

• Sales & Marketing Strategies

• Merchandising & Product Placement

• Logistics Management

• Consumer Engagement

• Product Demonstrations

• Customer Service

•

Industry Proficiencies: Brand Ambassador (BA), Team Lead, Product Specialist, Trade Show Specialist, Professional

Engager, On-Premise Sales Specialist, Off-Premise Sales Specialist, VIP Hostess, Bartending.