Shakira Roberts

Event Specialist
July 22, 2000

About Candidate

Experienced Event Specialist with a strong background in coordinating, promoting, and executing successful brand activations, trade shows, and live events. Skilled in engaging with diverse audiences, driving brand awareness, and creating memorable experiences that leave a lasting impact. Adept at managing event logistics, overseeing set-up and breakdown, and ensuring smooth operations from start to finish. Recognized for professionalism, adaptability, and strong communication skills that consistently deliver results for clients and companies.

Location

Education

H
High School 2017
Trenton Central High School

High School Diploma

C
College Degree 2021
Mercer Community College

Bachelors Degree

Work & Experience

A
Alcoholic Beverage Promotion 1/4/2023 - 7/1/2025
AU Vodka

Experienced in alcoholic beverage promotions, responsible for setting up and breaking down event displays, engaging with guests, and offering samples while educating consumers about brand features and flavors. Skilled at creating fun and memorable interactions, ensuring responsible alcohol sampling, and providing professional brand representation throughout events.

A
Alcoholic Beverage Promotion 03/1/2023 - 4/1/2024
D’Usse Cognac

Experienced in alcoholic beverage promotions, responsible for setting up and breaking down event displays, engaging with guests, and offering samples while educating consumers about brand features and flavors. Skilled at creating fun and memorable interactions, ensuring responsible alcohol sampling, and providing professional brand representation throughout events.

E
Event Manager 05/2/2022 - Present
TBD Marketing

Event Manager experienced in leading brand activations, product launches, and promotional events for major beverage and lifestyle companies. Skilled in overseeing event logistics, coordinating staff, and managing set-up and breakdown to ensure smooth execution. Adept at driving consumer engagement, delivering impactful brand experiences, and maintaining compliance with promotional and industry guidelines. Recognized for strong leadership, professionalism, and the ability to energize teams while representing brands with excellence.